2:30-3:15PM CEST: Digitas & Vevo: Artists, Brands and the Marriage of Music and Marketing

The music and marketing industries have undergone significant change in the last decade brought on by digitisation, personalisation, customisation and mobility.

The marriage between music and marketing, and between artist and brands, has redefined the rules of bed partners, blurred some borders and... [read more]

2:30-3:15PM CEST: Digitas & Vevo: Artists, Brands and the Marriage of Music and Marketing

The music and marketing industries have undergone significant change in the last decade brought on by digitisation, personalisation, customisation and mobility.

The marriage between music and marketing, and between artist and brands, has redefined the rules of bed partners, blurred some borders and brought forth a new business paradigm for both industries.

Moderated by Jack Myers, media economist and chairman of the Media Advisory Group, join Digitas and VEVO for this spirited and memorable discussion encompassing artists, brands and the connection between them.

Learn more about each of the speakers here:

- Laura Lang, CEO, Digitas: http://www.canneslions.com/festival/speakers.cfm?speaker_id=338

- Rob Well, President, Global Digital Business, Universal Music: http://www.canneslions.com/festival/speakers.cfm?speaker_id=350

- Rio Caraeff, CEO, VEVO: http://www.canneslions.com/festival/speakers.cfm?speaker_id=339

- Pharrell Williams, Musician, Producer, and Entrepreneur: http://www.canneslions.com/festival/speakers.cfm?speaker_id=473

- Jack Myers, Economist, Chairman, Media Advisory Group
http://www.canneslions.com/festival/speakers.cfm?speaker_id=529

For more details, including registration information, please visit: http://www.canneslions.com/festival/full_schedule.cfm?filter=1#152