Social Summer 4- 'What Makes a Video Go Viral?' with MJ Delaney

‘What makes a video go viral?’

with MJ Delaney: Newport (Ymerodraeth State of Mind)

More than two and a half million people watched MJ Delaney's video in just a couple of weeks before EMI lawyers intervened and told YouTube to take it down. Newport (Ymerodraeth State of Mind), a gentle spoof of Alicia Keys and Jay Z's Empire State of Mind, which extolled the charms of Newport,... [read more]

‘What makes a video go viral?’

with MJ Delaney: Newport (Ymerodraeth State of Mind)

More than two and a half million people watched MJ Delaney's video in just a couple of weeks before EMI lawyers intervened and told YouTube to take it down. Newport (Ymerodraeth State of Mind), a gentle spoof of Alicia Keys and Jay Z's Empire State of Mind, which extolled the charms of Newport, South Wales, was one of the biggest internet hits of 2010.

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Biography:
M-J Delaney is a London-based filmmaker. After graduating from Oxford University in 2007 with a Double First in English, she worked as a freelance fashion journalist, before moving into the film industry as a Stylist (for MTV and Disney). Now a fully fledged director, MJ has directed TV, fashion films, music promos, advertisements and video art for exhibitions as well as one of the most talked about virals of 2010.

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