The central focus of the MMA Forum Series in 2011 is to consider how brands should act in a world dominated by mobile consumers. This event will explore what that means for marketers and we have identified four critical themes that brands and their agencies will need to explore in a consumer-centric/mobile-centric world.

This year’s MMA Forum in London on 4-5 October, 2011 will bring together... [read more]

The central focus of the MMA Forum Series in 2011 is to consider how brands should act in a world dominated by mobile consumers. This event will explore what that means for marketers and we have identified four critical themes that brands and their agencies will need to explore in a consumer-centric/mobile-centric world.

This year’s MMA Forum in London on 4-5 October, 2011 will bring together leading marketers from across the world to share their experiences, challenges, learnings and successes in the mobile channel.

The speaker lineup includes the largest and most diverse group of speakers from global brands ever assembled. The programme includes leading marketers from the following sectors; automotive, banking, charities, food & drink, entertainment, FMCG, media, sport and technology as well as insight into mobile marketing globally.