Today's headlines are filled with references to Facebook, Twitter and social media - but the real revolution is less technology dependent than we think. The true "killer app" in today's business world is putting a human face and touch to everyday interactions, transactions and conversations. But many organizations struggle with the people, process, technology and most... [read more]

Today's headlines are filled with references to Facebook, Twitter and social media - but the real revolution is less technology dependent than we think. The true "killer app" in today's business world is putting a human face and touch to everyday interactions, transactions and conversations. But many organizations struggle with the people, process, technology and most importantly organizational aspects of humanizing their business. Employees must be converted to ambassadors. Customers should act as advocates and corporate cultures must evolve in order for brands to become truly "social." David Armano will break down what it means to be a "social business" in the context of building community across a fragmented digital landscape while providing practical examples in addition to strategic frameworks.