Are you confused on what the difference between a Facebook profile and a fan page is?  Do you need more Twitter followers?  What IS a Twitter follower?  Then this is the workshop you can’t miss this summer! SCVNGR, a Google Venture funded gaming company in Cambridge is hosting educational workshops for small and local business owners.     We will be hosting 3 free classes to get you... [read more]

Are you confused on what the difference between a Facebook profile and a fan page is?  Do you need more Twitter followers?  What IS a Twitter follower?  Then this is the workshop you can’t miss this summer! SCVNGR, a Google Venture funded gaming company in Cambridge is hosting educational workshops for small and local business owners.     We will be hosting 3 free classes to get you started on connecting to what the kids are calling, the “social graph”.  Whether you are a true social novice or just someone who could use a few extra pointers on how to best execute a viral marketing campaign through crowd sourcing engagements, join us for a delicious breakfast and learn the finer art of digital engagement.   Dan Green (@greenglo) of The Green Internet Group will be hosting this seminar on beginning to quantify Social Media marketing efforts in this workshop titled, "Show Me the Money" centered around advance look at social media data sets and campaigns run by other local area brands. Social media marketing can generate value in many ways, from sales to brand awareness; but at what cost?  We will examine recent client case studies to reveal the real costs and real returns from actual client campaigns. ·        How to measure return on investment from social media; ·        How to assign monetary value to different types of engagement and behaviors; ·        How to choose the right tools and applications for your objectives; ·        How to use data to increase your return on investment;    Please come prepared with questions as there will be a Q&A session after the seminar.  See you all there!