Many books teach the mechanics of using Facebook, Twitter, LinkedIn and YouTube to compete in business. But few dive into the psychological insights that explain which social media strategies work and which don’t. In this session Andy Smith, Author of The Dragonfly Effect, will pull back the curtain and help you understand the subtle elements of social media success. We’ll discuss the science... [read more]

Many books teach the mechanics of using Facebook, Twitter, LinkedIn and YouTube to compete in business. But few dive into the psychological insights that explain which social media strategies work and which don’t. In this session Andy Smith, Author of The Dragonfly Effect, will pull back the curtain and help you understand the subtle elements of social media success. We’ll discuss the science of social persuasion, the strategies and tactics used by companies and causes that have successfully harnessed social media toward a specific goal, and we’ll explore:

1) how the impact of a goal – when connected to happiness and meaning – can serve to create a resource that is often untapped

2) how the power of human-centered design and rapid prototyping can be used to fuel branded initiatives and experiences

3) how any individual can achieve unprecedented results – whether finding an almost impossible bone marrow match for a friend, building a brand inside-out, or electing the current President of the United States.

The discussion provides a roadmap for infectious action.