HOW THEY DID IT:
Digital Strategist For Old Spice Gives Behind The Scenes Look
At Getting Ideas Through The Gauntlet
You had a GREAT idea, but nobody would greenlight it? We've all been there.
Come to SMCPDX July 20 and hear Dean McBeth, Digital Strategist for Weiden + Kennedy, as he gives a behind the scenes look at the Old Spice campaign.
What did it take to sell a wild idea to a...
[read more] HOW THEY DID IT:
Digital Strategist For Old Spice Gives Behind The Scenes Look
At Getting Ideas Through The Gauntlet
You had a GREAT idea, but nobody would greenlight it? We've all been there.
Come to SMCPDX July 20 and hear Dean McBeth, Digital Strategist for Weiden + Kennedy, as he gives a behind the scenes look at the Old Spice campaign.
What did it take to sell a wild idea to a conservative client? It wasn't tables and charts outlining CPM and ROI. Dean will illuminate the creative side to the decision that launched the Old Spice campaign.
Only 125 tickets are available, so buy yours now at Eventbrite
http://bit.ly/p9PBdC
Date: July 20, 2011
Time: 6:00 PM
Ticket Price: $10 Online, $20 at the door
Ticket limit: 125
Location:
Ecotrust Building Rooftop Courtyard
721 NW 9th
Portland, OR 97210
To Find The Rooftop Courtyard:
Enter the building (on either side)
Climb the stairs to the Eco-Trust office
Take the elevator (or more stairs) to the 3rd (top) floor
This event sponsored by SOBCon Northwest, coming to Portland September 16-18, 2011.
Follow @SOBCon for more details.
