Evangelists: The New Approach To Marketing

Enthusiasts.  Ambassadors. Community Managers. Evangelists.  These are all real job titles and they're popping up all over the marketing world. The role of brand ambassador is becoming more and more important as companies look for an organic, human, and effective way to engage their community and build brand awareness. Come hang out with Boston World Partnerships (@ThinkingBoston) and... [read more]

Enthusiasts.  Ambassadors. Community Managers. Evangelists.  These are all real job titles and they're popping up all over the marketing world. The role of brand ambassador is becoming more and more important as companies look for an organic, human, and effective way to engage their community and build brand awareness. Come hang out with Boston World Partnerships (@ThinkingBoston) and Grasshopper Group (@GHGroup) as we strive, promise and vow to prove to you that being an evangelist is about way more than just care bears, fairies, and free beer. We will show you with real numbers and real examples why hiring an evangelist IS PROFITABLE. What to expect (this part is really important so keep reading) Free beer! Find your friends who work at BWP and Grasshopper and get a free drink or two. It's Tuesday; you earned it. Free food! Here's a quick tease: Chicken Tenders Delicious Quesadillas Flatbread Pizza Chips & Salsa Hummus (and things to dip in it) Event Details Welcome Yoon Lee (@yoonjlee) Executive DirectorBoston World Partnerships Your MC Jonathan Kay (@JonathanCKay)Ambassador of BuzzGrasshopper Group Case Studies/Panelists Abby Fichtner (@HackerChick)Start-Up EvangelistsMicrosoft Tess Cychosz (@SonicbidsTess)Community ManagerSonicbids Josh Bob (@JoshSamBob)FounderTextaurant   When: Tuesday, July 19th, 2011 Where: Ned Devine's Irish Pub (@NedDevines)Quincy Market Building1 Faneuil Hall Market PlaceBoston, MA 02109 Time: 6:00pm - 8:00pm Cost: Free   Your Hosts

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