Personal Branding

Personal Branding // BUSINESS 128 Ryan Matzner, Chief Marketing Officer and Lead Strategist, Fueled Tuesday, July 19th from 8:00 pm to 9:30 pm. Be your own brand! Businesses have long known the value of branding themselves. Personal branding is all about taking the tools and techniques that work well commercially and leveraging them for yourself. Having a strong personal brand can help you... [read more]

Personal Branding // BUSINESS 128 Ryan Matzner, Chief Marketing Officer and Lead Strategist, Fueled Tuesday, July 19th from 8:00 pm to 9:30 pm. Be your own brand! Businesses have long known the value of branding themselves. Personal branding is all about taking the tools and techniques that work well commercially and leveraging them for yourself. Having a strong personal brand can help you network, get hired, find leads, and be a more valuable team-member within an organization. This class will introduce you to the tools and techniques required to create a strong personal brand, including how to maintain a strong presence across social media sites, how to control what comes up when someone types your name into Google, and how to position yourself as a specialist within your industry. Ryan Matzner is the Chief Marketing Officer and Lead Strategist at Fueled, a top mobile design and development agency. His background is in online marketing and strategy, working with clients large and small to help increase their presence on the web. Ryan's work has been featured in publications such as Mashable, TechCrunch, and various newspapers. You can follow him on Twitter: @rdm. Use the hashtag #gapersonalbranding to ask follow-up questions and continue the conversation. Can't make it? Sign up at http://generalassemb.ly to stay in the loop on future events and classes.

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