BizTech [Hispanic] - Meet Twitter, Coca-Cola & Univision

Connect with everyone who cares about the Online Hispanic Market. Join us for an open, informative and fun gathering and meet everyone who cares about the Hispanic online market. According to PEW research, there are: 61% of U.S. Hispanics are online Hispanics = 14.5% of the total online market U.S. Hispanic market purchasing power is projected to reach 1.3 trillion dollars by 2015 In 2009... [read more]

Connect with everyone who cares about the Online Hispanic Market. Join us for an open, informative and fun gathering and meet everyone who cares about the Hispanic online market. According to PEW research, there are: 61% of U.S. Hispanics are online Hispanics = 14.5% of the total online market U.S. Hispanic market purchasing power is projected to reach 1.3 trillion dollars by 2015 In 2009 Hispanics; time online increased 6.9% (3.9 times faster than the total U.S. online population) 41% of online Hispanics are under 35 years old 19% of online Hispanics use Twitter 54.2 percent of Hispanics online regularly use Facebook Chances are many of you are not aware of the fastest growing market in America. This is your chance to learn more about strategies to effectively reach this profitable market.  Learn what’s going on in the Hispanic online world today.  Who is speaking?   Reinaldo Padua - Coca-Cola Assistant Vice President Hispanic Marketing      Reinaldo Padua has been Assistant Vice President, US Hispanic Marketing at The Coca-Cola Company since January 2008. Reinaldo is responsible for leading the Hispanic marketing strategy and program execution across Coca- Cola’s portfolio of products. He has evolved Hispanic Marketing at Coca-Cola by developing strategies and programs rooted in Hispanic passion points but relevant to the entire US market; a couple of examples are the 2010 FIFA World Cup and Latin Meal program with Chef Ingrid Hoffman. During this time, he has also expanded the Hispanic Marketing activation across the Coca-Cola portfolio, and accelerating the growth of brands like Powerade, Coke Zero and VitaminWater. Laura I. Gómez - Twitter Español Laura is the manager for Localization and International Support at Twitter where she started as Spanish Language Specialist leading Twitter en español across Latin America and Spain. Before coming to Twitter, she was a client service executive at a sustainable media company as well as an independent global consultant specializing in ad networks, video advertising and social media. She worked at Google helping YouTube with ad operations efforts in Asia and Latin America. She graduated from the University of California, Berkeley and holds a Masters from the University of California, San Diego.   Jaime Jimenez - Vice President and Station Manager/General Sales Manager Univision San Franciscospañol Jaime Jimenez is the vice president and station manager/general sales manager for Univision’s local television stations in San Francisco

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