Join us for the eCoast Mobile Summit Thursday, July 14th Portsmouth NH Sheraton About our Keynote Speaker Chuck Martin See our Technical and Marketing Sessions End the day on the eCruise Why Mobile, Why Portsmouth? New Hampshire's eCoast is on the leading edge of the Mobile smartphone revolution. That's why the eCoast Mobile Summit will focus on this fast growing segment with an... [read more]

Join us for the eCoast Mobile Summit Thursday, July 14th Portsmouth NH Sheraton About our Keynote Speaker Chuck Martin See our Technical and Marketing Sessions End the day on the eCruise Why Mobile, Why Portsmouth? New Hampshire's eCoast is on the leading edge of the Mobile smartphone revolution. That's why the eCoast Mobile Summit will focus on this fast growing segment with an impressive array of speakers, topics and panels, including many leading local experts  and international technology leaders like Microsoft, Adobe, Localytics, and more! The event is in conjunction with the popular eCruise aboard the Isles of Shoals M/V Thomas Laighton! Summit Schedule: 7:30 Continental breakfast and registration8:30 Keynote address: Chuck Martin9:30 Session I10:45 Morning break11:00 Session II 12:15 Networking while lunch is set up12:45 Buffet Lunch and Networking2:15 Session III3:30 Afternoon break3:45 Session IV 5:30 Board the eCruise Thomas Laighton6:00 Boat Departs9:00 Boat Returns Keynote Speaker: Chuck Martin Kicking off the event with his keynote will be best-selling author Chuck Martin.  Martin's latest book, "The Third Screen: Marketing to Your Customer in a World Gone Mobile," will be provided to each attendee. Chuck is the CEO of The Mobile Future Institute and Director of the Center of Media Research at MediaPost Communications Inc. Martin is also a New York Times business bestselling author of "The Digital Estate." He has also penned seven other books, including Net Future. He has appeared on CNN, CNBC, Fox and ABC-TV News Now. Technical Sessions (See the schedule for the day above. Session I & II are before lunch, III and IV after lunch.) Session I: Native vs Web/Hybrid Development A series of brief presentations on the pros and cons of using native app (Android, iOS SDK) development over using web technologies (HTML 5, Javascript and CSS) to build mobile web apps.We'll also touch on hybrid environments that allow web technologies, but compile to native application development using tools like Phonegap and Titanium. Speakers: Brian Rinaldi of Adobe Systems Michael Davies of Massachusetts Institute of Technology Chris Bowen of Microsoft Moderated by Al Hauf of the NH Innovation Commercialzation Center Session II : Developing for LBS and Social A series of presentations and discussion on the technologies and considerations of using social media and location based services. Speakers: Stephan Krueger of Pokos.biz Chris Dahlen of Kill Screen Magazine Jeff Bacon of Bitheads Moderated by Tom Obrey of PixelMEDIA Session III: Mobile Development for the Enterprise A discussion on the challenges of using mobile devices to connect to legacy data and enterprise level systems behind the firewall. This topic will discuss some of the challenges caused by the app store markets and ecosystems in building private applications that are not for general use, and some of the technologies required. (Web Services, etc) Tom Frost of Frost Data Systems Greg Raiz of Raiz Labs David Coombs of Unified Office Yogi Sikri of Hewlett-Packard Company Moderated by Jason Alexander of Alexander Technology Group Session IV: User Experience in Mobile Development A series of speakers and a panel discussion around the UX, content and creative considerations when developing for the mobile device. Speakers: Paul Laroche, PixelMEDIA Margot Bloomstein, Appropriate Inc Shawn Grant, Designer Moderated by Matt Growney of Isabella Products Marketing and Business Sessions (See the schedule for the day above. Session I & II are before lunch, III and IV after lunch.) Session I: So How Big is the Mobile Opportunity REALLY? Everybody knows that mobile is "the next big thing." This panel will explore the expected size of the mobile opportunity from the perspective of users, marketers, investors, and organizations struggling to figure out when and how they should "go mobile." Speakers: James Geshwiler of Common Angels Raj Aggarwal of Localytics.com Duncan Craig of Raka  Moderated by Sean Marsh of Point Judith Capital Session II: Mobile Business Models That Work for Investors & You Like the computer and keyboard-based web that preceded it, the mobile opportunity begets a wide range of opportunities for making money. We'll explore a range of current and future business models and debate the ones most likely to make a mobile startup a jackpot opportunity. Speakers: Dennis Honan of Regaalo timo platt of Pokos.biz Moderated by Peter Getman of Microarts Session III: Mobile for Merchants: How to Take Retail to the Handset Going mobile is tough for busy merchants. With hundreds of services and tools out there to market to the smart phone-toting consumer, where is a retailer to start? This session will give an overview with an expert's eye for what really works. Speakers: Walter Elly of Microarts Roger Belanger of GossRSVP Moderated by Jay McSharry of Jumpin' Jay's Fish Cafe Session IV: How to Build a Mobile App When You Can't Spell API So you want a mobile app. Should you do it yourself, or pay an expert? This session will explore options for both; pros and cons; dos and don'ts. Speakers: Zach Smith of ZESstudio Mike Muldoon of Interactive Medical Productions Moderated by Tom Elliott of Idea Greenhouse Durham Get on the eCruise Following the eCoast Mobile Summit educational sessions is eCruise 2011.  Food and beverages will be served aboard the MV Thomas Laighton as it cruises the waters of the Piscataqua River along the scenic border of New Hampshire and Maine providing a relaxed atmosphere for connecting with other like-minded attendees. For more information about the summit, visit www.ecoastsummit.com