Gamification is... well, what is it exactly, apart from a buzzword? Let's start at the root by discussing game mechanics with Game Designer Ben Gonshaw. We will then discuss how these can be adapted to other purposes in order to drive interest, stickiness, retention and more in apps, websites and anything digital or real world. This talk will be of interest to UXers, Strategic Planners,... [read more]

Gamification is... well, what is it exactly, apart from a buzzword? Let's start at the root by discussing game mechanics with Game Designer Ben Gonshaw. We will then discuss how these can be adapted to other purposes in order to drive interest, stickiness, retention and more in apps, websites and anything digital or real world. This talk will be of interest to UXers, Strategic Planners, Designers, Developers, Account Executives, Product Owners and anyone who's ever needed or thought of "gamifying" a product. ########### Key Speaker: Ben Gonshaw http://www.gonshaw.net/ ########### Organiser:  @wickedgeekie ########### Our Fantastic Host: City University and Maccayla Lewis Please follow @Maccymacx, @cinteractionlab and @cityuni_hcid - check out the Centre for Human Computer Interaction Design ########### Tweet about this: #uxg1 ###########