Understand the Effectiveness of Online Advertising
by David Webb, Managing Director, Advertiser Solutions, The Nielsen Co.
Thirsty Thursday, July 28, 6-9pm at Le Bistro Vert, Makati City

Does online deliver ROI to brand advertisers? How does online compliment TV advertising? What are the right metrics to use? All these questions will be answered by David Webb, Managing Director of Advertiser... [read more]

Understand the Effectiveness of Online Advertising
by David Webb, Managing Director, Advertiser Solutions, The Nielsen Co.
Thirsty Thursday, July 28, 6-9pm at Le Bistro Vert, Makati City

Does online deliver ROI to brand advertisers? How does online compliment TV advertising? What are the right metrics to use? All these questions will be answered by David Webb, Managing Director of Advertiser Solutions, APMEA Media Division of The Nielsen Company during his presentation entitled “Understanding the Effectiveness of Online Advertising” on July 28, 6-9pm at the Le Bistro Vert in Valero St., Makati City during IMMAP’s Thirsty Thursday.

David joined Nielsen in 2008 and currently is responsible for leading the company’s Advertiser Solutions portfolio within the APMEA media division. Previously within Nielsen he has worked in the company’s online division overseeing management of clients in broadcast, print, social media, gaming and entertainment sectors for the UK.

David joined Nielsen from CNN International where he held dual roles, heading up digital research globally and overseeing advertising research in EMEA. He oversaw the measurement and reporting of all digital platforms for the international division, developing proprietary studies to understand user behaviour and advertising effectiveness on emerging platforms such as video and mobile.

Due to limited space, attendance is limited to 60 pax on a first-register-first-served basis. Attendance is free to IMMAP members where corporate members are entitled to 2 representatives while non-members will be charged PhP500 per head inclusive of cocktails. To register, simply send your name, designation, company name, email address and mobile number to danny.eguia@immap.com.ph or +63927.795.8432.