Join Aliza Sherman and SMCLA for a night of wine and a discussion of crowdsourcing where she will speak about her book and teach us about how to use crowdsourcing for business.
RSVP:
http://crowdsourcingsmcla.eventbrite.com/
Aliza is a web pioneer and social media innovator. She founded Mediaegg, a digital and mobile consultancy, and co-founded Conversify, an early social media marketing agency. She also founded Cybergrrl, Inc., one of the first full-service Internet agencies in the '90s. Aliza provides forward-thinking commentary on technology and its impact on communications, marketing, and customer relations. She is an international speaker, and author of The Everything Blogging Book, Streetwise E-commerce, and PowerTools for Women in Business. Her ninth book, Mom, Incorporated, will be released October 2011.
The Book: The Complete Idiot's Guide to Crowdsourcing
If two heads are better than one, then imagine how great 200 or 2,000 or more could be for helping you get something done. That's the potential power of crowdsourcing—tapping into the global talent pool and using an "open source" approach to bringing in more people to participate together to reach a common goal. Crowdsourcing leverages today's Internet technology to get work done, obtain input, and stimulate action.
The Complete Idiot’s Guide® to Crowdsourcing explains the theory and practice of crowdsourcing including:
- All the tools you’ll need to begin crowdsourcing
- How to define your goals and target different crowds
- How to design the best project or campaign to share
- How to organize and analyze the input you receive from the crowd to get results
- How to apply the crowd's output directly to your business
The book includes information about dozens of crowdsourcing companies, service providers, platforms and tools to facilitate the process of tapping into online crowds in an organized, trackable and measurable way. Crowdsourcing is being used from everything from logo and website design to site and application beta testing to product research and innovation to community improvements.
News Facts
- Crowdsourcing leverages today's Internet technology to get work done, obtain input, and stimulate action.
- The Complete Idiot’s Guide® to Crowdsourcing explains the theory and practice of crowdsourcing.
- The book includes information about dozens of crowdsourcing companies, service providers, platforms and tools to facilitate the process of crowdsourcing.
Crowdsourcing is being used from everything from logo and website design to site and application beta testing to product research and innovation to community improvements.
- Author Aliza Sherman (Tok, Alaska) is a web pioneer and social media innovator.
