Come join Vintank, a digital think tank for the wine industry, and Wine Sisterhood, an online community for women to celebrate and explore the world of wine from a female point of view, to celebrate the launch of Aliza Sherman's latest book, The Complete Idiot’s Guide to Crowdsourcing, available in fine bookstores now.
RSVP:
http://crowdsourcingbook4-eorg.eventbrite.com/
Thanks to party hosts VinTank and Wine Sisterhood. And check out Wine Sisterhood's crowdsourcing case study in the book!
1st 25 people at the party get a complimentary copy of her book signed. Meet the author, and enjoy wines from Wine Sisterhood.
You can follow the book tour at
http://crowdsourcingbook.com and
http://facebook.com/cigcrowdsourcing.
Books courtesy of Wine Sisterhood.
About The Complete Idiot's Guide to Crowdsourcing
If two heads are better than one, then imagine how great 200 or 2,000 or more could be for helping you get something done. That's the potential power of crowdsourcing—tapping into the global talent pool and using an "open source" approach to bringing in more people to participate together to reach a common goal. Crowdsourcing leverages today's Internet technology to get work done, obtain input, and stimulate action.
The Complete Idiot’s Guide® to Crowdsourcing explains the theory and practice of crowdsourcing including:
- All the tools you’ll need to begin crowdsourcing
- How to define your goals and target different crowds
- How to design the best project or campaign to share
- How to organize and analyze the input you receive from the crowd to get results
- How to apply the crowd's output directly to your business
The book includes information about dozens of crowdsourcing companies, service providers, platforms and tools to facilitate the process of tapping into online crowds in an organized, trackable and measurable way. Crowdsourcing is being used from everything from logo and website design to site and application beta testing to product research and innovation to community improvements.
About Aliza Sherman
Aliza Sherman is a Web pioneer, digital strategist, and social mobile media innovator and commentator. She speaks around the world and writes about social and mobile media and marketing, practical uses of new technologies, and women’s technology and business issues. Aliza’s books include The Everything Blogging Book, Streetwise Ecommerce, and PowerTools for Women in Business. Her 8th book is The Complete Idiot’s Guide to Crowdsourcing out now. Her 9th book is Mom, Incorporated out October 2011 and co-written with Danielle Smith.
