Beyond YouTube
Wednesday, August 10, 2011
RSVP Now (
http://tubefilter.com/beyondyoutube)
YouTube and its partner program have opened a clear path to online video monetization. And as we’ve learned from our panels this past year, building an audience on YouTube is crucial to a successful online video business.
But is that all that it takes? Even for the top YouTubers—who pull in six figures in rev share—YouTube is just the tip of the iceberg.
Successful video creators are using YouTube to engage and monetize audiences elsewhere—from other platforms, to apps, merch, licensing, and beyond.
Entertainment management firm The Collective, whose digital clients like Fred, The Annoying Orange, and iJustine represent 200 million monthly views on YouTube, recently announced a distribution partnership with video platform Blip.tv, which offers significantly higher CPMs to its partners.
CJP Digital Media’s Wilson Cleveland has pioneered a business model that renders video rev share an afterthought.
Join us as we explore just what opportunities lie beyond YouTube, and learn why YouTube may not be the be-all-end-all in online video, but rather an important component in a more complete online video business strategy.
Panelists:
• Dane Boedigheimer
Creator of The Annoying Orange
500 million views and 1 million subscribers
• Wilson Cleveland
Founder, CJP Digital Media
Executive Producer, Leap Year, Suite 7, and The Temp Life
• Rick Rey
Director of Audience Development, Blip.tv
• Dan Weinstein
Partner, Collective Digital Studio
• Jason Calacanis
CEO, Mahalo and This Week In
Moderator: Drew Baldwin, Co-Founder, Tubefilter
Sponsored by SideReel, which helps users find, track, and watch shows online.
Community Sponsors: Blip.tv, SAG New Media, Alphabird
Media Partners: NATPE, PGA New Media Council, WGA New Media
PhotoBooth by Snap Yourself!
Beyond YouTube
Wednesday, August 10, 2011
RSVP Now (
http://tubefilter.com/beyondyoutube)
