Social Media Club of DallasAugust 18th Monthly Meeting #smcdallas@smcdallashttp://www.smcdallas.org   Making Sense of Social BusinessSocial media is all the rage with consumers and has been put into use by the world's leading consumer brands. Now organizations of all types and sizes are exploring the use of social media both for internal purposes and as a communications conduit to the... [read more]

Social Media Club of DallasAugust 18th Monthly Meeting #smcdallas@smcdallashttp://www.smcdallas.org   Making Sense of Social BusinessSocial media is all the rage with consumers and has been put into use by the world's leading consumer brands. Now organizations of all types and sizes are exploring the use of social media both for internal purposes and as a communications conduit to the outside world. It's time to get serious about social media adoption in business and ask the tough questions. What are we trying to achieve? How do we make sense of the choices?  Where do we get started?  This session will give attendees a framework to address these key challenges to unlock opportunities in the current market environment. What attendees will learn:-  How to formulate social business strategy-  Why many current approaches to emerging technologies are limited-  What actions can be taken to incorporate social tools into business   Agenda: 1.  6:00 Networking 2.  6:45 Welcome and intro 3.  7:00 Introduction to Sponsors  @JeredRey 4.  7:15 Sponsor presentation 5.  7:30 Social Business panel facilitating by @PeterKim  Panelists:  Paul Dalessio, Chris Fuller, and Anthony Price 6.  8:45 Post Tweetup at nearby venue About our Panel Facilitator Peter Kim  Twitter: @peterkim and @dachisgroup Peter is Chief Strategy Officer of Dachis Group. He is a leading advisor and analyst on social business, working with clients on strategy formulation and driving global industry discourse. Peter has been quoted by media outlets including CNN, CNBC, NPR, The New York Times, and The Wall Street Journal and featured as a speaker at events including SXSW, Web 2.0 Expo, and the Dachis Group Social Business Summits. Peter was previously an analyst at Forrester Research and head of international marketing operations, e-commerce, and digital marketing at PUMA AG. He holds degrees from the University of Virginia and the University of Pennsylvania. About our Panelists: Paul DalessioSenior Vice PresidentFleishman-Hillard New York  Paul Dalessio is a senior vice president in the digital communications department of Fleishman-Hillard New York. Mr. Dalessio leads the social media team on the AT&T business driving the strategy and content creation for the AT&T Social Media channels. Collaborating across multiple AT&T business units Mr. Dalessio connects eComm, Marketing, Corp Comm and Customer Care to integrate programs within the social channels. Mr. Dalessio joined Fleishman Hillard New York in 2004 working in the Consumer Marketing group working with CPG clients such as Hasbro and Proctor & Gamble as well as quick-service brands Dunkin Donuts and Subway. In 2005, he got the opportunity to work on Cingular Wireless which merged with AT&T and since then has become a social strategy leader within Corporate Communications. Mr. Dalessio graduated as part of the communications National Honors Society from Bridgewater State College with a Batchelor of Arts degree in speech communications and a minor in public relations. Industry recognition includes Big Apple, Silver Anvil, Bronze Anvil, PR News, Digital PR Awards and PR Week Awards.     Chris Fuller Director, PR (5 years)Pizza Hut, U.S. With more than 10 years experience representing several of the top brands and influencers in the world, Chris Fuller is no stranger to marrying new and emerging techniques to solid, time-tested PR craft.  Fuller’s career launched on Capitol Hill as Press Secretary to U.S. Representative Mac Thornberry of Texas.  Fuller was responsible for revolutionizing the Congressman’s message for a new digital-savvy constituency. After working for PR agencies Publicis Dialog and Ketchum with notable clients Nestle U.S.A. and FedEx, Fuller now leads the PR, Corporate Social Responsibility and Emerging Media efforts for the world’s largest pizza company, Pizza Hut, U.S. - part of the Yum! family of restaurant brands.  Fuller was named the 2010 “PR Professional of the Year” by PR News magazine for his efforts to re-set value perceptions of the Pizza Hut brand among its core consumer.  Additionally, he manages the conversation calendar and fan relationship strategy among Pizza Hut’s social channels. Fuller is married ironically to a math and science wiz, Amanda, a curriculum writer for the Plano Independent School District.  They have a son, William, 5; their harshest food critic. 2000:  West Texas A&M University