It's a silicone bowl with an integrated peel-back top, meant to eliminate the need for plastic wrap.
If it wins, it will be available in every Bed Bath and Beyond around the country - and YOU will get a cut of the revenue. That's how Quirky works. It's a crowdsourced product invention company. Pretty sweet, right?
Please vote, and show it to your mothers/aunts/everybody! Could be a big hit with suburban moms. Thanks.