Forget your Klout score, the number of friends you have on Facebook and Twitter. What do all of these easy-to-get metrics mean? Clients and bosses want to know if you are getting business results from “playing” around in social media. This month at Social Media Breakfast, we will discuss all the myths and realities of setting up a measurement program for your digital campaigns, including email...
[read more] Forget your Klout score, the number of friends you have on Facebook and Twitter. What do all of these easy-to-get metrics mean? Clients and bosses want to know if you are getting business results from “playing” around in social media. This month at Social Media Breakfast, we will discuss all the myths and realities of setting up a measurement program for your digital campaigns, including email marketing. Yes, that still works. Best of all, you can apply some of these principles immediately, and without any cost.
You will:
• Find out if you are a measurement naysayer, bean counter or explorer
• Hear the myths and misconceptions about analytics
• Understand how to use analytics and testing to perfect your outreach
• Learn how to use Geolocation and tracking codes without being creepy
• Hear some strategies on how to use analytics to build better relationships
• See how to apply link tracking in social media to get credit for sales and to calculate customer lifetime value
• Get a list of free (or nearly free) tools to start measuring immediately
The Speaker
Dale Harrison, President of enGrant.com, has more than 20 years of experience managing high technology businesses across diverse markets and working in international environments. He specializes in strategic and tactical planning, business development, sales & marketing management, cross-media and online advertising & marketing, product & brand strategy, web and online systems design and statistical data mining & analysis – among many other amazing talents.
enGrant is a B2B company that maintains a database of over 2.6 million scientific research grants funding the research of 350,000 primary investigators, which marketers use to identify leads to sell their products the life science research market.
Door prizes this month include:
Welcome to the Fifth Estate, by Geoff Livingston and Guest chapter by Kami Watson Huyse
The Hidden Power of Your Customers, by Becky Carroll
(Many thanks to both of these authors for donating their books!)
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