The Augmented Reality Event (ARE), is the first global event dedicated to advancing the business of augmented reality. The inaugural event will be held at Santa Clara Convention Center, June 2 - 3, 2010. The activities will be kicked off by a highly anticipated keynote from the “augmented reality prophet,” world-renowned author, futurist, editor and critic, Bruce Sterling.

The Augmented Reality Event (ARE), is the first global event dedicated to advancing the business of augmented reality. The inaugural event will be held at Santa Clara Convention Center, June 2 - 3, 2010. The activities will be kicked off by a highly anticipated keynote from the “augmented reality prophet,” world-renowned author, futurist, editor and critic, Bruce Sterling.