ZAAZ Portland
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Thursday, August 25, 2011, 5:30-8:00pm
Posted 9 months, 3 weeks ago
Join ZAAZ as we celebrate the opening of our new digs in Portland's iconic White Stag building. In addition to stellar food, drink and networking opportunities, we'll be offering up some of our latest thinking.
ZAAZ's Jason Carmel and Rich Devine will share their 2011 SxSW presentations around the red-hot topics of web personalization and mobile search, respectively.
Join ZAAZ as we celebrate the opening of our new digs in Portland's iconic White Stag building. In addition to stellar food, drink and networking opportunities, we'll be offering up some of our latest thinking.
ZAAZ's Jason Carmel and Rich Devine will share their 2011 SxSW presentations around the red-hot topics of web personalization and mobile search, respectively.
Please RSVP to join us.
EVENT SCHEDULE
5:30
Cocktails and Appetizers
6:15 to 6:35
Relevance vs. Privacy: Who Smells the Tension?
with Jason Carmel, ZAAZ Director of Analytics & Optimization
6:35 to 7:00
Mobilizing Performance from Search
with Rich Devine, ZAAZ Director of Media Services
7:00 to 8:00
Conversation, Networking, Cocktails & Appetizers
About the presentations:
Relevance vs. Privacy: Who smells the tension?
Generic, digital experiences suck for both users and businesses alike. People expect to be treated as individuals with unique perspectives and needs. When executed appropriately, everyone benefits from more targeted content. But when does personalization go too far? This session delves into the cost and benefits of using digital and offline data to create a more personalized experience, and investigates the best ways to build these data-driven experiences without trampling over the privacy rights of the public.
Mobilizing Performance from Search
By 2012, 20 percent of all search queries will come from a mobile device. While there is growing focus on creating mobile site experiences and applications, not enough businesses focus on their mobile search experience. Our discussion focuses on three core actions: how to identify unique business opportunities for mobile search, how to optimize for mobile search, and how to measure the performance and value of mobile search.
