The irreversible shift towards ‘anytime, anywhere’ connectivity means that the first – and maybe the only – opportunity you have to connect with your customers is via their mobile device. Recent research has shown that you have just six seconds to provide an engaging mobile experience – if you fail to deliver on this expectation, 71% of your visitors will simply give up and go somewhere... [read more]

The irreversible shift towards ‘anytime, anywhere’ connectivity means that the first – and maybe the only – opportunity you have to connect with your customers is via their mobile device. Recent research has shown that you have just six seconds to provide an engaging mobile experience – if you fail to deliver on this expectation, 71% of your visitors will simply give up and go somewhere else. And remember, your fiercest competitors, the disruptive ‘ankle biters’ and the social networking grapevine are all just a click away.

In this session, Richard Stone will discuss the critical customer experience elements that should be part of every company’s mobility strategy, and will share the best practices that we have developed in helping thousands of companies around the world to successfully manage their customer’s mobile experience.

About the speaker:
Richard Stone is Senior Solution Marketing Manager at Compuware, responsible for Mobile and Cloud-based Application Performance Management solutions.

Prior to joining Compuware, Richard has held senior marketing and product management positions at Hewlett Packard, Compaq, plus a number of other US and European IT companies. His domain expertise includes mobile computing, wireless data, cloud computing, application performance management, security, compliance, and high-availability solutions for all market segments (SMB, Enterprise, and key verticals such as Finance, Government, Healthcare, and Retail.