The future of location!
FutureM attendees receive a 25% discount. There is also a student discount.
The future of location is approaching, and marketers and technologists need to prepare for it. With emerging location-based technologies, consumers are interacting with brands on newer, deeper, and more semantically aware levels. These interactions create incredible opportunities for businesses...
[read more] The future of location!
FutureM attendees receive a 25% discount. There is also a student discount.
The future of location is approaching, and marketers and technologists need to prepare for it. With emerging location-based technologies, consumers are interacting with brands on newer, deeper, and more semantically aware levels. These interactions create incredible opportunities for businesses and organizations especially in the areas of monetization and customer loyalty. Join this summit as we bring together the leading platforms, strategists and thinkers to discuss the roadmap for the evolution of the location industry.
FutureM Registrants will be receiving a discount code. If you're a student who would like to attend, tweet @EricLeist or @schneidermike for your discount code (extremely limited).
AGENDA
1:30 - 2:00 Registration
2:00 - 3:00 The Power of Proximity
Location presents opportunities to communicate with people based on where they are and what they are doing. Let's explore the opportunities for communication and development based on a person's proximity to a place, person or product.
3:00 - 3:30 Snack Break
3:30 - 4:30 Social Loyalty Meets Commerce
LBS offers rich data and new opportunities to leverage customer loyalty. Now that commerce has entered the game, the playing field has totally changed. We'll look at mobile commerce, the science of deals, and getting people to come back and the data we can use to optimize everything.
4:30 - 5:30 Future of Location
Last year we called location "The Future of Marketing." Now that some of the major players are mature, we will speak with the next generation of location applications and discuss how the space will evolve, how their applications are taking advantage of the space and what will happen next.
5:30 - 6:30 Cocktail Hour
