SoCon2011

Social media is changing everything, it's changing the way we communicate, the way we recieve information, the way we make decisions and the way we are marketing our businesses. SoCon2011brings together senior marketers from brands, agencies and supply side businesses to explore the journey of experimentation and self-discovery that all businesses are embarking on as a result of the... [read more]

Social media is changing everything, it's changing the way we communicate, the way we recieve information, the way we make decisions and the way we are marketing our businesses. SoCon2011brings together senior marketers from brands, agencies and supply side businesses to explore the journey of experimentation and self-discovery that all businesses are embarking on as a result of the explosion of social media. SoCon2011examines the varying stages of this journey and the routes that companies have taken and the discoveries they've made on the way. You will hear and learn from the case studies of some of the worlds biggest businesses and the opinions of leading digital experts. From nurturing online communities, driving brand engagement and identifying and working with advocates to the nirvana of co-creation and monetization of social media, SoCon2011 covers every aspect of the journey. No matter what stage you are at with the development of social media in your business you will come away with fresh insights, understanding and ideas to incorporate into your business plan, marketing strategy and marketing practice. Agenda 8.30 - Arrive: Delegates Check in, Tea & Coffee, Muffins & Pastries Building and nurturing online communities 9.00 - 9.45 Gillian Muessig, President & Co-Founder, SEOmoz Communities: When Personal and Corporate Values Merge 9.45 - 10.15 - Andrew Smith, Social Media Manager, The Football Association Building, nurturing and engaging with online communities as part of the England 2018 World Cup Bid 10.15 - 10.45 - Richard Dennys, Chief Marketing Officer, Qype Building Europe's leading consumer review site 10.45 - 11.10 - Morning Refreshments Driving consumer engagement through social media, apps and social gaming 11.10 - 11.40 - Nick Bennett, Managing Partner, STEEL Being more sociable and the importance of 4,170 11.40 - 12.10 - Julien Fourgeaud, Bad Piggy Bank Manager & Magician, Rovio (Angry Birds) Using social media and gaming to drive offline brand engagement 12.10 - 12.40 - Karl Havard, Director Of Digital Strategy, Wunderman The Social Consumer Journey, Measuring The Impact 12.40 - 1.05 - Panel Discussion: How do you identify advocates and engage audiences of consumers online? what are the best practices? who's doing this well? what are the best examples of brands who are getting this right? Ritch Sibthorpe (Warner Music Group), Richard Dennys (QYPE), Andrew Smith (The Football Association), Gillian Muessig (SEOmoz), Andy Hinder (STEEL), Will McInness (Nixon McInness) 1.05 - 1.15 - Sponsors 60 Second pitches 1.15 - 2.15 - Lunch Break

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