Smartphone app downloads are projected to cross fifty billion by 2012. This exponential growth of mobile applications market opens up abundant opportunities for mobile app developers. In the face of multiple app development platforms and routes to market, access to resources, efficient usage of resources, app marketing and monetization models are key to maximize ROI from app development. The...
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Smartphone app downloads are projected to cross fifty billion by 2012. This exponential growth of mobile applications market opens up abundant opportunities for mobile app developers. In the face of multiple app development platforms and routes to market, access to resources, efficient usage of resources, app marketing and monetization models are key to maximize ROI from app development. The Mobile Beat India - App World 2011 brings together app developers, platform experts, operators, app stores and mobile advertising networks to listen to and communicate directly with each other to address development, marketing and monetization issues faced across the ecosystem.