The Future of Mobile Marketing: Where Are We Headed?An Evening of Discussion and Networking over Cocktails and Hors D'oeuvres The frontier is widening, and opportunities abound. But what’s standing in the way? Where are the opportunities?Our evening with hors d'oeuvres and cocktails will reveal data from IDG and IDC about mobile device use and advertising spending followed by...
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The Future of Mobile Marketing: Where Are We Headed?An Evening of Discussion and Networking over Cocktails and Hors D'oeuvres The frontier is widening, and opportunities abound. But what’s standing in the way? Where are the opportunities?Our evening with hors d'oeuvres and cocktails will reveal data from IDG and IDC about mobile device use and advertising spending followed by expert panel discussions. IDG -- whose global media brands include Computerworld, CIO, PCWorld, and Macworld -- will gather tech marketers and agency professionals to share what they’ve done along with what’s worked and what hasn’t.Included in the discussions will be the roles that key elements