SXSW is one of the largest and most influential technology, music, and film conferences in the world. Members of Zazzle team have long attended SXSW, but for the upcoming 2012 conference, we have organized these inventive panels. We need your help to make these happen - please VOTE yes for all 3, whether you plan to attend or not!
Music Panel: DIY Merch Solutions / Crowdsourcing &...
[read more] SXSW is one of the largest and most influential technology, music, and film conferences in the world. Members of Zazzle team have long attended SXSW, but for the upcoming 2012 conference, we have organized these inventive panels. We need your help to make these happen - please VOTE yes for all 3, whether you plan to attend or not!
Music Panel: DIY Merch Solutions / Crowdsourcing & Contesting
Vote here:
http://panelpicker.sxsw.com/ideas/view/13273
Alternatives to traditional merchandising solutions can be more affordable and effective, and advances in digital printing and on-demand manufacturing allow brands to create merchandising programs without any capital outlay and no inventory risk. Fans have long expressed adoration for artists through personal expression in art and graphic design. Fan engagement through crowd sourcing and contesting platforms allows bands to extend brand recognition and distribution channels, while reaching social media outlets to increase visibility and impressions through the fans themselves. Engaging creative fans in the design and promotion of merch for their favorite bands is a synergistic branding experience. This panel will explore new crowdsourcing platforms and the brand building effect that they bring to bands and fans.
Speakers
Joyce Williams – Zazzle
Sean O'Connell – Creative Allies
Catherine Enny – Guerrilla Management
Brian Furano – Cinderblock
Michael Silverstein – Talenthouse
Interactive Panel: Limited Edition of 1 – Collaboration in Product
Vote here:
http://panelpicker.sxsw.com/ideas/view/10588
Limited edition programs have long fueled evolution in merchandising concepts, allowing brands to appeal to consumers at limited risk. Consumers have become accustomed to highly personalized experiences on and offline and now feel entitled to such options in every part of their lives. Individuals who are at once creators, publishers, and consumers are evolving as a driver of popular culture. These creative consumers increasingly now demand to collaborate on unique product experiences, and brands are answering by allowing consumers into the product creation process earlier than ever. With advances in on-demand manufacturing, brands are able to meet the consumer at the point of ideation, and engage the world’s most innovative artists in the process. The early indicator we once called Limited Edition is evolving to the highly personalized experience “Limited Edition of 1.” This panel will discuss how technology has forged evolution in product development for the most cutting edge brands, and how product configurators are making merchandising and product development a collaborative and highly personalized experience.
Speakers
Andy Howell – Zazzle
Rusty Everett – Speck
William Cawley – Anymatic LLC
Jason Lucash – OrigAudio
Film Panel: Product Placement and Inventive Marketing in Film
Vote here:
http://panelpicker.sxsw.com/ideas/view/13300
The most innovative film marketing teams have long utilized product placement to drive fan engagement, but advances in printing processes may now introduce new monetization strategies for production studios. Based on the fluidity of releases, on-demand manufacturing is the best case scenario for production studios to introduce film merchandise. These strategies may play into unique launch events and street marketing efforts where fans can memorialize their experience and combine local spirit with national releases. This fanfare ultimately serves the films longtail efforts as the gained intelligence may inform traditional retail decisions and prove the longevity for marquee film releases. This panel will explore the viral potential of product placement and its long term effects on the lifespan of a film.
Speakers
Melanie Sherk – Zazzle
Chris Heatherly – The Walt Disney Company
Elizabeth Litten Miller – Hasbro
Jay Vetter – Independent Contractor
