The AIM Conference attracts executive decision makers from the largest and most active multifamily rental firms in the US and Canada. It is the most focused and informative event in the industry and continues to pave the way to a broader adoption of online customer strategies.

Keynote conference speakers include Google’s Sam Sebastian, Director of Local and B2B Markets; Greg Sterling, Founding... [read more]

The AIM Conference attracts executive decision makers from the largest and most active multifamily rental firms in the US and Canada. It is the most focused and informative event in the industry and continues to pave the way to a broader adoption of online customer strategies.

Keynote conference speakers include Google’s Sam Sebastian, Director of Local and B2B Markets; Greg Sterling, Founding Principal of Sterling Market Intelligence; Danny Sullivan, Editor in Chief of Search Engine Land; Gary Angel, President of Semphonic; and Vivek Sodera, Co-Founder of RapLeaf. AIM 2010 also features intermediate and advanced sessions specifically developed with topics and speakers that address the challenges of using multiple marketing channels.

“A decade ago Internet Listing Services were the only ones gambling that Internet marketing could attract renters to apartments,” says Steve Lefkovits, Executive Producer of AIM. “We now have many marketing channels competing for this business - search marketing, local search, social media, Google’s many channels, private ad networks, the Internet Yellow Pages, Craigslist, blogging, video, web sites, micro-sites, long tail syndication and PPC campaigns. In two and a half days, we’ll try to make sense of it all and help our attendees develop their marketing strategies. And make certain those strategies are driving new revenue.”