Hi friends, this week through Friday September 2nd 11:59 PM CST is our last chance to get your support (through your votes) to help our panel get representation in Austin this year. The talk, in short, is about how great design plays out in the mobile startup context, and all of us (see below) are super excited about the chance to make this thing happen.

If you have a moment, please vote for our... [read more]

Hi friends, this week through Friday September 2nd 11:59 PM CST is our last chance to get your support (through your votes) to help our panel get representation in Austin this year. The talk, in short, is about how great design plays out in the mobile startup context, and all of us (see below) are super excited about the chance to make this thing happen.

If you have a moment, please vote for our panel here!
http://panelpicker.sxsw.com/ideas/view/11295
(setting up an account takes seconds)

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Speakers

Ron Goldin – AKKO (Moderator)
Mike Krieger – Instagram
Cameron Walters – Square, Inc.
Alexa Andrzejewski – Foodspotting
Alex Rainert – Foursquare

Description

In the evolution of a product, ideas are the seed but the execution is key, and what happens between those two stages can make or break a product's success. One of the challenges in incorporating design into the agile startup context is picking the right design process and knowing if and when to compromise it in the often volatile world of ground-breaking innovation. The key tenets of today's startup culture are to be lean, move quickly, and iterate often - which also happens to be the mantra heard in design schools across the world when its comes to the creative process. Designers are trained to think on their feet, be flexible, and not be afraid to start over or make mistakes. In the startup world, where high risk and competition makes design innovation so critical, companies have made great strides in leveraging design thinking in innovative ways to help define products, often by adapting the design process. In this multidisciplinary panel of technologists, designers, and entrepreneurs, key players in some of today's most successful mobile products will look at the "textbook" creative process: the basic steps that if used as a guideline promise to deliver perfect user-centered results and delightful outcomes. Then, we'll talk about some examples of what actually happens in the less black-and-white world of startup culture, and discuss where things can go incredibly wrong or right and what can be done to effectively leverage design in the making of great products.