9/7/2011: Writing for the Web: Today’s Best Practices
Online Event
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Wednesday, September 7, 2011, 3-4:00pm
Posted 8 months, 3 weeks ago
Of course, your organization absolutely must have a nice-looking website. But it also must contain content that your users really want to engage with AND can easily find! Your website is a key part of your organization's outreach/marketing effort and needs to speak to your readers THEIR way. This webinar will offer you plenty of tips and techniques to make sure your content is web... [read more]
Of course, your organization absolutely must have a nice-looking website. But it also must contain content that your users really want to engage with AND can easily find! Your website is a key part of your organization's outreach/marketing effort and needs to speak to your readers THEIR way. This webinar will offer you plenty of tips and techniques to make sure your content is web reader-friendly, while it stresses your community impact. Takeaways: Stay “need to know” KISSS (keep it short, simple, and scannable) Use links strategically Write for Search Engine Optimization Dalya F. Massachi specializes in helping nonprofit professionals advance their missions through outstanding fundraising and marketing materials