Canvas8 is delighted to announce the latest in its series of free events exploring changes in people’s attitudes and behaviours for the media and marketing industries.Over the past five years, gaming has become increasingly open and inclusive. It is no longer perceived as the exclusive domain of awkward teenagers, and taboos have fallen away as interfaces have become more simple and seamless. As... [read more]

Canvas8 is delighted to announce the latest in its series of free events exploring changes in people’s attitudes and behaviours for the media and marketing industries.Over the past five years, gaming has become increasingly open and inclusive. It is no longer perceived as the exclusive domain of awkward teenagers, and taboos have fallen away as interfaces have become more simple and seamless. As gaming moves beyond consoles, it now transcends boundaries of age and class, and is often viewed as a social enabler.Against this backdrop, innovative brands have been applying gaming mechanics to their advantage. However, is gaming as inclusive as it is perceived to be