The online advertising eco-system has grown by leaps and bounds, on any metric (revenues, advertisers, placements and many more) since its inception in the 1990’s. The topic we will be exploring is what role do the 100 plus companies in this eco-system play within it. These companies include media buying platforms, ad & data optimization companies , ad exchanges, contextual,... [read more]

The online advertising eco-system has grown by leaps and bounds, on any metric (revenues, advertisers, placements and many more) since its inception in the 1990’s. The topic we will be exploring is what role do the 100 plus companies in this eco-system play within it. These companies include media buying platforms, ad & data optimization companies , ad exchanges, contextual, behavioral & social targeting