2011 was a pivotal year for Web TV, with more influential brands and celebrities recognizing the creative opportunities that the platform offers. Celebrities like Kevin Pollak and Rick Fox went online to create original professionally produced content to strengthen relationships with fans. Additionally, major brands including Wrigleys and Mountain Dew joined this medium to pursue the opportunity... [read more]

2011 was a pivotal year for Web TV, with more influential brands and celebrities recognizing the creative opportunities that the platform offers. Celebrities like Kevin Pollak and Rick Fox went online to create original professionally produced content to strengthen relationships with fans. Additionally, major brands including Wrigleys and Mountain Dew joined this medium to pursue the opportunity to exponentially increase its brand reach to a vast global audience. With entertainment and advertising luminaries testing the waters of the digital space, this panel examines the most effective ways in which content creators can capture the attention of brands and create content that will not only resonate with its target audience, but be organically integrated so audiences do not feel as though they are watching ads. It will include an introduction to a marketplace for brands/celebs looking to team up and engage in quality content and matching creators and celebrities with forward-thinkng platforms, like Hulu & You Tube, provide a unique opportunity to produce high-quality content & engage with fans & monetize the content. Open Slate Studios collaborates with celebrity talent and creators to provide a market place for professionally-produced, brand-friendly content.