The CTR is the old standby, but everyone knows this isn't the best way to measure campaign engagement.
During this Professional Development event, we will take a look at the NEW ways of measuring ad engagement and how agencies, clients and publishers are paving the way to find new ways to engage consumers – resulting in brand awareness and product purchase.

This event will feature... [read more]

The CTR is the old standby, but everyone knows this isn't the best way to measure campaign engagement.
During this Professional Development event, we will take a look at the NEW ways of measuring ad engagement and how agencies, clients and publishers are paving the way to find new ways to engage consumers – resulting in brand awareness and product purchase.

This event will feature high-level industry professions who are experts in their field. We will break out into 3 groups to discuss specific types of ad engagement including:

Rich Media Engagement – Video, Expandable units, Interactive Units, etc.
Social Engagement – Facebook Likes, Twitter, YouTube, etc.
Cross-Platform Engagement – Mobile, iPad, etc.

Agenda for the event:
6:30-7 Happy Hour
7-7:15 Kick off
7:15-8:15 Three 20 min break outs
8:15-8:30 Q & A
Register Today! LINK TO REGISTER

Details:
Date: Tuesday, September 27th, 2011
Time: 6:30 – 8:30pm
Location: Datran Media, 345 Hudson St., 5th FL, New York, NY, 10014