How can brands develop their own characters and make them engaging enough to become “friends” with their fans? This session will discuss brands that have been successful using social tools to create engaging and viral campaigns. Panelists will demonstrate methods of scripted social networking and how to tell an entertaining story through posts, images and videos. It’s how a casual... [read more]

How can brands develop their own characters and make them engaging enough to become “friends” with their fans? This session will discuss brands that have been successful using social tools to create engaging and viral campaigns. Panelists will demonstrate methods of scripted social networking and how to tell an entertaining story through posts, images and videos. It’s how a casual Facebook ‘like’ becomes engaged ‘Love’ with the brand and character.