What is the future of advertising? Cindy Gallop, founder & CEO of IfWeRanTheWorld and former chairman, BBH New York, tackles the question on everyone's minds with some highly subjective and thought-provoking views on the new marketing reality, the interface between creativity and technology, how ad agencies should be restructuring themselves, and what social media really means.

Cindy... [read more]

What is the future of advertising? Cindy Gallop, founder & CEO of IfWeRanTheWorld and former chairman, BBH New York, tackles the question on everyone's minds with some highly subjective and thought-provoking views on the new marketing reality, the interface between creativity and technology, how ad agencies should be restructuring themselves, and what social media really means.

Cindy Gallop's background is brandbuilding, marketing and advertising - she started up the US office of ad agency Bartle Bogle Hegarty in New York in 1998 and in 2003 was named Advertising Woman of the Year. She is the founder and CEO of www.IfWeRanTheWorld.com, a web meets world platform designed to turn good intentions into action one microaction at a time, which launched in beta with a demo at TED 2010, and of www.makelovenotporn.com, launched at TED 2009. She acts as board advisor to a number of tech startups and consults, describing her consultancy approach as 'I like to blow shit up. I am the Michael Bay of business.' She has a reputation as a highly compelling and inspirational speaker at conferences and events around the world on a variety of topics, and recently published "Make Love Not Porn: Technology’s Hardcore Impact on Human Behavior" as one of TED’s new line of TEDBooks launched this year with Amazon. You can follow her on Twitter @cindygallop.

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