KRED
Be the first to see Kred,
a brand new way to measure
Influence and Outreach on social networks
Explore the importance of online influence and
evolving best practices for utilizing social intelligence with:
Jeffrey W. Hayzlett
Founder, The Hayzlett Group and Former CMO, Kodak
Porter Gale
Former Vice President of Marketing, Virgin America
Shira Lazar
Co-Founder, Disrupt/Group
Jodee Rich...
[read more] KRED
Be the first to see Kred,
a brand new way to measure
Influence and Outreach on social networks
Explore the importance of online influence and
evolving best practices for utilizing social intelligence with:
Jeffrey W. Hayzlett
Founder, The Hayzlett Group and Former CMO, Kodak
Porter Gale
Former Vice President of Marketing, Virgin America
Shira Lazar
Co-Founder, Disrupt/Group
Jodee Rich
CEO, PeopleBrowsr
September 29, 2011
PeopleBrowsr Labs
474 Bryant Street
5:30 - 8:30 pm
Panel discussion begins promptly at 6pm
Followed by food, drink and fun
RSVP by Wednesday, September 28
This event is free
Space is limited
A splendid time is guaranteed for all
The idea behind Kred
Who can you trust? And why should you listen?
In real-life social circles, the most trusted content and opinions comes from peers. On social networks, the influencers are trusted friends and authorities in topic based communities.
Kred measures personal authority in online Communities connected by interests. It assesses the ability to inspire action (Influence) and propensity to engage with others (Outreach), and so Kred values audience quality and activation over audience size.
By shifting the attention from celebrities to the true heart of social media - trusted friends and subject matter experts - Kred celebrates personal importance and generosity. It calculates the influence of the real stars in anyone’s life: from locals, like a trusted bartender or bike repair guy, to experts in niche interests, like an oceanographer studying the floor of the Indian Ocean.
Kred is built on three principles:
Everyone Influences Someone
Identify trusted friends and experts, regardless of celebrity or follower count. Everyone inspires action and can interact generously about their interests.
Trust is Based on Level of Expertise
Credibility is measured by interest. In addition to calculating an overall network score, Kred generates scores for each person’s passions .
Anyone Can Enrich the Conversation with Fresh Content
Kred identifies fresh content with high relevancy that has yet to be posted by the community. It encourages positive social interactions and monitors which actions add value to the Community.
Establishing Kred starts with recognizing relevancy, encouraging interaction, and engaging with interest-based communities to share content. The unique dual-scoring system, accounting for Influence and Outreach, increases transparency and builds trust.
Featured Speakers
Jeffrey Hayzlett, Founder, The Hayzlett Group
As a best-selling author, business change agent and marketing expert, Jeffrey Hayzlett led the turnaround of one of the most iconic brands in the world as the Chief Marketing Officer of Kodak with some of the most innovative approaches to marketing. He’s been called the "Celebrity CMO" by Forbes magazine and the "Chuck Norris of marketing" by bloggers.
Mr. Hayzlett is the author of the best-selling book "The Mirror Test", named to Inc. Magazine's 2010 Best Business Books list, and speaks frequently around the world on business growth, communications, and marketing, including keynotes at events such as The Economist Marketing Summit, adTech, THE Conference on Marketing, the 140 Character Twitter Conference, CMO Summits, Mobile Marketing Forum, Digital Life Design Conference, Photo Marketing Association Conference, Direct Marketing Association Leadership Forum, and National Postal Forum.
Porter Gale, VP Marketing, Virgin America
Porter Gale has over 20 years of experience working in marketing, advertising and independent filmmaking. Porter joined Virgin America in October 2007 where she managed the Brand and Online Marketing, In-flight Content and Loyalty teams.
Porter is an innovative marketing strategist and out-of-the-box thinker that believes in pushing creative boundaries. She has extensive experience in partnership marketing, branded content development, social media and more.
Porter is a frequent guest lecturer, panelist and public speaker. She has presented at organizations or events including Harvard Business School, #140 Conference, American Marketing Association, TechCrunch, NFFTY, BizTech, The Economist Forum, The CMO Club, The Argyle Forum and more.
Shira Lazar, Co-Founder, Disrupt/Group
Shira Lazar is an EMMY nominated TV and Web Personality who continues to bridge the gap between traditional and new media and be a voice for the digital age. You can catch her as the host of MSN.com's first social media reality competition, The Tastemaker and as a correspondent on IFC's new weekly show, The Grid. She is a regular contributor to The Huffington Post, Fox News Channel and CNN.
An authority in the new media space, Shira also hosts and speaks around the world at influencer events and conferences including Mashable Media Summit, Mashable Social Good Conference, Ignite, Branded Content Summit, Twiistup, Women In Tech International, Banff NEXTMedia, 140 Conference, Extreme Entrepreneurship Tour, Big Omaha, and SXSW among many others.
Jodee Rich, CEO, PeopleBrowsr
Jodee Rich believes social media is creating a global collective consciousness that is rapidly shifting the power base from big business, religion and government to the global consumer.
Throughout his career, Jodee has stood at the forefront of disruptive change. He started writing code on punch cards in 1972. By 1979, he was writing software for the Apple II 64k microcomputer and subsequently founded Imagineering to market and distribute computer software and hardware. Jodee took Imagineering public in 1987 and grew the company to over 1000 employees before its 1990 acquisition by First Pacific. He established One.Tel, a mobile and long distance network operator, in 1995.
In 2007, Jodee started PeopleBrowsr, a service provider of social media data, campaigns and analytics. The company has developed a 20-terabyte three-year DataMine of public online conversations to provide data, campaign management and advanced analytics to Fortune 500 Companies.
Attendee ListSort by: Date
Appear Inc
SoftLayer
mySpoonful
Ebay
Spiralgroup
j2 Global
Redphlag LLC
twofifteenmccann
IBM
Moore & Company
BranchOut
Goodby, Silverstein & Partners
North of Nine Communications
Halogen
Be-novative
Pluglocal, Inc
phd network
Scoop.it
EZebis
Movingbrands
The Thought Net, LLC
Zeta Interactive
StatsBank
SAP
Geek Trip
Ivesta International
RGreenberg
Montgomery Solutions
Velocidi
23andMe
Techweek
Halogen Media
actiphone
Halogen
UM
Muncheon
edelman
Unicorn
McKinney and Associates
Moving Brands
Wexford Systems
Stanzr
InfiniGraph
Zengear
56-325 employees
kumarCADD
Global Viral Forecasting
Square 1 Bank
Videographics
Beyond
Access Communications
Spada Inc
The Next Web
Appear
Appear
JRB Consulting
Talenthouse Inc.
Ubergizmo
X.commerce
Orange
Mortar
Orange
Sustainable Brands
Hearsay Social
Storify
PitchKlub
Winged Pigs
Netbiscuits
Stupid Fun CLub
La Coccinelle Enterprises
NetShelter
Involver
Direct2Care
Cohn & Wolfe Digital
Apigee
Paradigm Counsell LP
Attack! marketing
Unified
gravity7
Movingbrands
Scoop.it
Techweek
Involver
bottle
Text Capital
BranchOut
Twylah
Flipboard
Seesmic
Papitv.com
Mekanism
Momentus Media
Stage Two
Morphoses
Mekanism
HP/webOS
BAML
Circle & Square
LiveRail
Show More
PeopleBrowsr stores and intelligently indexes every public human conversation on the social web. Platform products and customized services are available for brand managers, agency teams, and social media strategists.
