Social Media Cross Media: Making way for a Facebook Cross-Media Marketing Strategy

Learn about how to leverage Facebook as a Marketing Platform Cross-Media ( Online, Mobile)  MXM Series is a monthly educational event geared toward the brand marketer that is looking learn about best practices, case-studies and information on how to build a cross-media strategy. At the core of any event we look at the convergence of Mobile, Digital and Traditional Marketing strategies. The last... [read more]

Learn about how to leverage Facebook as a Marketing Platform Cross-Media ( Online, Mobile)  MXM Series is a monthly educational event geared toward the brand marketer that is looking learn about best practices, case-studies and information on how to build a cross-media strategy. At the core of any event we look at the convergence of Mobile, Digital and Traditional Marketing strategies. The last several months have been Sold Out!  Cross-Media Events have included: Print-Media Cross Media ( June)  * in cooperation w/ New York Times Tablet-Media Cross Media ( July) * in cooperation w/ CleanSlate, OnTrack Events & Samsung DOOH Media Cross Media ( August) * in cooperation w/ Digital Screen Media Association   This Coming Event  Facebook Media Cross Media ( September) * In Cooperation w/ Social Media Club, Fangager   Agenda 5:30~6:00PM   Networking, Wine & Refreshments 6:00~6:15PM Presentation by Sponsors Duane Morris/ Fangager/ AdGentDigital 6:15~6:45PM Feature Presentation:   " Marketing on Facebook: Building a Cross-Media Marketing Strategy"  Rich Krueger, Author, Facebook for Dummies 6:45~7:00PM       Q&A 7:00~7:45PM Panel:  Facebook Marketing Cross-Media. Building the 4-Step Process:                             1) Growing Fans 2) Engaging Fans 3) Converting or Monetizing Fans 4) Leveraging Fans to Create New Fans   Moderator:  Maura Curtin, Executive Director, Social Media Advertising Consortium ( SMAC)  Eric Schwertzel, Consultant, Sears Campaign Eran Gefen, CEO Fangager Matt Bostwick, CEO A4R4 Webster Lewin, SVP, Social and Mobile Strategies, MSLGroup Americas   7:45~8:00PM     Q&A 8:00 PM   Concluded After....   BOND45 Dinner and Drinks      

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