WOMMA Talkable Brands Exchange Live Measuring WOM & Social Media and How it Impacts Your Brand Part of Social Media Week Chicago  WOMMA is hosting a Talkable Brands Exchange Live event as part of the inaugural Social Media Week Chicago. Talkable Brands Exchange Live events are knowledge forums where brands & agencies share and discuss best practices, key learnings, and emerging trends... [read more]

WOMMA Talkable Brands Exchange Live Measuring WOM & Social Media and How it Impacts Your Brand Part of Social Media Week Chicago  WOMMA is hosting a Talkable Brands Exchange Live event as part of the inaugural Social Media Week Chicago. Talkable Brands Exchange Live events are knowledge forums where brands & agencies share and discuss best practices, key learnings, and emerging trends in social media marketing. All sessions are led by experienced marketers with hands-on practical knowledge. Agenda Morning Sessions Measuring Customer Conversations: Is WOM Worth it? And What Exactly is it Worth? Join a world-class panel of marketing leaders as they discuss the always important and always evolving issue measuring the success of offline and online word of mouth marketing programs. You’ll get a macro-view of the measurement space, updates on current trends, and learn answers to marketing problems yet to be solved. Speakers •             Ed Keller, CEO - Keller Fay •             Rob Key, CEO/Founder - Converseon •             Virginia Miracle, N.A Head of Digital Strategy- Ogilvy 360 Digital Influence •             Robbin Phillips, President - Brains on Fire   Building a Meaningful Measurement Strategy Join us for an in-depth discussion about measurement strategy and how to use a systematic approach to build a meaningful dashboard led by, Kathy Baughman, a recognized leader in the space. You’ll learn measurement strategy for each three pillars of engagement: feedback, advocacy and support. Speaker: •             Kathy Baughman, President/ Co-Founder - ComBlu   Afternoon Sessions Understanding Conversation Triggers that Spark Word of Mouth Marketing To optimize a brand’s word of mouth and social media marketing efforts, a marketer must first understand what sparks the conversation. Ed Keller has spent his career researching consumer behavior and attitudes. For the past decade, he has focused his research exclusively on offline and online word of mouth marketing. In this session, Ed will share research insights into when and where consumers talk and how those conversations impact the health of a brand. Speaker: •             Ed Keller, CEO - Keller Fay   Measuring Consumer Motivations: The Key to Brand Connection All marketers want to reach customers whose passions align with their brand category. David Rabjohns’ career is dedicated to learning and measuring consumer motivations and passions and how they relate to brand relationships. In this session, you’ll learn how to go beyond social media monitoring and explore the deeper world of online anthropology and consumer motivation. Speaker: •             David Rabjohns, President, Motivequest   Going From “What is Social?” to A Robust Social ROI Process Like many companies, Vistaprint had no strategic vision or process for engaging their social customers; nor did they fully understand how it could impact the bottom line. Starting from scratch, Jeff Esposito and his team, defined what their social model would be, how best to engage their 9 million customers, and how to quantify the impact to their business. Hear about Vistaprint’s social engagement journey and their unique insight into their social ROI. Speaker: •             Jeff Esposito, Head of Social Strategy, Vistaprint Who Should Attend? Brand marketers of all levels tasked with measuring offline and/or online engagement initiatives. Testimonial from Past Talkable Brands Exchange Attendee  "As a leading brand in the WOM industry, DuPont knows the importance of attending conferences like the Talkable Brands Exchange to stay relevant, hear what other brands are doing, and stay connected with thought leaders whose companies have similar goals to mine. WOMMA's Talkable Brands Exchange is a must-attend event." - Gary Spangler, Corporate eMarketing, DuPontend event." - Gary Spangler, Corporate eMarketing, DuPont  Parking Attendees are responsible for parking their vehicles and for all costs associated with parking. Parking- Greenway Parking Garage               60 W. Kinzie Street             Chicago, IL 60654             (312) 527-1265 Nearby Hotels Hotels-   Courtyard Chicago Downtown/River North                  30 East Hubbard                   Chicago, Illinois 60611                   Phone: (312) 329-2500                   The Westin Chicago                   320 North Dearborn Street                   Chicago, Illinois 60654                  Phone: (312) 744-1900   Want to learn more?  Click HERE for full conference details. Contact WOMMA at 312-853-4400 or email events@WOMMA.org