*NEW LOCATION UPDATE: Targeting the Mobile Shopper

Targeting the Mobile Shopper
Mobile Marketing Strategy Lessons from the Retail Sector


With panelists from AT&T AdWorks, NBC Universal, SoyJoy Mocospace, Frank M Magid Associates
While major retailers like Walmart now purchase entire digital companies, and Amazon.com redesigning its website with mobile shoppers and tablets in mind, the critical holiday season is fast approaching when the... [read more]

Targeting the Mobile Shopper
Mobile Marketing Strategy Lessons from the Retail Sector


With panelists from AT&T AdWorks, NBC Universal, SoyJoy Mocospace, Frank M Magid Associates
While major retailers like Walmart now purchase entire digital companies, and Amazon.com redesigning its website with mobile shoppers and tablets in mind, the critical holiday season is fast approaching when the entire marketing industry looks to the retail industry's holiday sales returns to serve as the de-facto parameter of ROI marketing strategy effectiveness. This year, the critical eyes will once again be looking at digital and in particular, mobile marketing. Today's consumer has a short attention-span and has become necessarily discriminating with their time. With average time on site and page views per session decreasing -while simultaneous increase in mobile browsing and social media activity via iPads, tablets and smartphones - is your business brand effectively leveraging mobile strategy, tactics and technologies to drive mobile shoppers to your website, offline store or to purchase 'in-app'? In our next Brandhackers Oct 17th meetup "Targeting the Mobile Shopper: Mobile Marketing Strategy Lessons from the Retail Sector" we will look to the this sector to uncover mobile marketing case study success learnings, failures and best practices which can be leveraged in any industry and line of business, covering:

Updated 2011 Trends in Online and Mobile Shopping
Leveraging Mobile Search, Display and Emerging Ad Formats
Leveraging Mobile Apps that Succeed in Purchase Transactions, Engagement and Direct Response
QR Code Campaign Integration Tactics
Effective Social Media Product Recommendations Technologies
Mobile Website Best Practices

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