How to be a trendspotter   We all wish we could predict the future but we can't. So the next best thing? Create the future by being a trendspotter! Trends have an impact on all walks of life - from fashion to business, advertising to culture. The more we can understand and predict the future, the better we'll be at adapting to these changes. For businesses and brands,... [read more]

How to be a trendspotter   We all wish we could predict the future but we can't. So the next best thing? Create the future by being a trendspotter! Trends have an impact on all walks of life - from fashion to business, advertising to culture. The more we can understand and predict the future, the better we'll be at adapting to these changes. For businesses and brands, understanding trends and cultural shifts helps them to be innovative in creating new products and services.  Coma along to our October event for three perspectives on trends, how to spot them and how they have an impact. This is a FREE event. We just ask that you RSVP  WHO Anne-Fay Townsend from Dentsu Eleanor Sellar from the Cultural Insights team at Added Value  Kate Eltringham, Social Strategist from SapientNitro WHAT ELSE? It's Golden Stilettos season once again! Think you've got some work deserving of our esteemed prize? Come on then, send in your work - the deadline's midnight, Wednesday 19th October. For details on how to enter, have a look here - http://shesays-goldenstilletto2011.eventbrite.com/.  GET INVOLVED  We are always looking for volunteers. We need help with events, PR and generally spreading the SheSays word. We also need venues. Hosting an event means you can show off your agency and help us at the same time. If you'd like to help then get in touch at shesaysuk@gmail.com.   THANK YOU This month’s illustration comes from the lovely Rafa Bauer.