Focusing on Facebook, the world’s largest social network with over 700m users, this one-day conference will empower senior marketers with insight on how to harness this vast platform to create a positive impact on their business. Packed full of case studies, presentations, panel sessions and interviews the day provides a unique opportunity to  learn from global brands, their agencies and... [read more]

Focusing on Facebook, the world’s largest social network with over 700m users, this one-day conference will empower senior marketers with insight on how to harness this vast platform to create a positive impact on their business. Packed full of case studies, presentations, panel sessions and interviews the day provides a unique opportunity to  learn from global brands, their agencies and carefully selected industry experts.  Join your peers and gain a comprehensive perspective on Facebook Marketing from strategy through to implementing tactics and the costs involved, discover analytics and audience insight and quiz our experts on what the future holds.Chinwag Insight: Facebook Marketing will cover: Strategy - Understand how, why and where Facebook fits into the marketing mix Engagement - Developing relationships, building reputation and sensitive marketing Resource - Structuring staff, agencies and suppliers to deliver results and minimise costs Advertising - Formats, stories, newsfeeds, campaigns, management and measurement Commerce - Credits, shopfronts and the possibilities of F-commerce Platforms - Games, apps, mobile and the opportunities beyond the page Analytics - Understanding ROI, KPIs and other acronyms that show what’s working Future - Crystal ball-time: planning for the future, the opportunities and the coping strategies The conference includes a delicious lunch, refreshments throughout the day and a beverage or two, to oil the wheels of the post-conference networking. Roll up your sleeves: why not join the ‘Introduction to Facebook Marketing’ bootcamp on the day before the conference, Wed, 5th Oct for a practical introduction to Facebook Pages, Ads and more.   For more information on, check out the website: Chinwag Insight: Facebook Marketing