With an abundance of new startups appearing every day how do you achieve that all-important cut through to reach your target audience?   In this workshop Charlotte Hogg, MD of advertising agency, Gather and Throw, will introduce you to, and help you understand and apply the company’s ‘Theory of Launch’; a set of steps designed to successfully launch and accelerate technology based... [read more]

With an abundance of new startups appearing every day how do you achieve that all-important cut through to reach your target audience?   In this workshop Charlotte Hogg, MD of advertising agency, Gather and Throw, will introduce you to, and help you understand and apply the company’s ‘Theory of Launch’; a set of steps designed to successfully launch and accelerate technology based startups.   The steps illustrated in the session are as follows:   1.     Marketing & Business Growth