Mobile is a big deal, a really big deal. Today, Canada supports over 25.3 million mobile connections a number that is expected to reach 28 million by 2012 (IEMR 2011). In other words, 76~84% Canadians are or will be carrying with them a mobile device. In fact, in Canada like the rest of the world, consumers are integrating mobility into nearly every aspect of their lives, including personal... [read more]

Mobile is a big deal, a really big deal. Today, Canada supports over 25.3 million mobile connections a number that is expected to reach 28 million by 2012 (IEMR 2011). In other words, 76~84% Canadians are or will be carrying with them a mobile device. In fact, in Canada like the rest of the world, consumers are integrating mobility into nearly every aspect of their lives, including personal communications, entertainment, media c......onsumption, product and services search and commerce. Driving these trends includes advances and adoption of smartphones and tablets, broadband data services and the nearly infinite series of innovative, and not so innovative consumer experiences delivered through and with mobile messaging, voice, mobile internet ad application channels.
This Mobile Marketing Association along with its Premium Sponsors, is taking the show on the road and offering a series of interactive workshops "GLOBAL TRUTHS AND REGIONAL RELEVANCE OF MOBILE MARKETING: INSIGHTS INTO THE CANADIAN MARKETPLACE."

Key Takeaways
- An understanding of mobile consumers and their universal behaviors and attitudes
- A familiarity of the latest mobile capabilities, technologies, standards and guidelines and their
potential for marketers
- Actionable steps on how to develop and execute a successful mobile marketing strategy
- A clear roadmap for navigating the mobile marketing ecosystem, and a clear understanding of how to engage the players in the industry

Space is limited, register now!
http://mmacanadaroadshowoct11.eventbrite.com/

Platinum Sponsors:

Mediative (www.mediative.ca)
Neustar (http://www.neustar.biz/)
Poynt (http://www.poynt.com/)
Rogers (www.rogerscatalyst.com )

Exhibiting Sponsor:

ExactTarget (www.exacttarget.com)

Venue Partner:

MEIC (www.meic.ca)