BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//Feedo Feed//NONSGML v1.0//EN
METHOD:PUBLISH
X-WR-CALNAME:Public affairs and social media webinar - Social Media on Plancast
X-WR-CALDESC:Today, most brands and companies are using social media and social networks as part of their marketing public relations campaigns, but far fewer use...
X-MS-OLK-FORCEINSPECTOROPEN:TRUE
BEGIN:VTIMEZONE
TZID:UTC
X-LIC-LOCATION:UTC
BEGIN:STANDARD
TZOFFSETFROM:+0000
TZOFFSETTO:+0000
DTSTART:19700101T020000
RRULE:FREQ=YEARLY;BYMONTH=1;BYDAY=1TH
END:STANDARD
END:VTIMEZONE
BEGIN:VEVENT
DTSTART;TZID=UTC:20111021T150000Z
DTEND;TZID=UTC:20111021T150000Z
UID:a365622@plancast.com
SUMMARY:Public affairs and social media webinar
DESCRIPTION:Today\, most brands and companies are using social media and
 social networks as part of their marketing public relations
 campaigns\, but far fewer use it for true stakeholder relations
 and public affairs. Social media and social networks have been
 embraced by politicians and are now part of the fabric of
 political campaigning. This webinar examines the impact that this
 is having on public affairs professionals and how the social web
 can be used to support your public affairs strategy.\n
 \n
 This session looks at:\n
 \n
     the effect of search on public opinion and how you can affect
 it\n
     how social media and social networks influence the news
 agenda and how you can use it to make your case\n
     how both politicians and government are using social media\n
     how to create effective content that can be found and
 shared\n
     creating online advocacy campaigns that translate into real
 world actions and change.\n
 \n
 Cost £54 members / £90 non-members\n
 \n
 CIPR-approved trainer: Stuart Bruce.\n
 When: Friday\, October 21\, 2011 at 3:00 PM\n
 Where: CIPR website\n
 Attendees: 2 http://plancast.com/p/7u46
URL:http://plancast.com/p/7u46
CATEGORIES:Social Media,Webinars,Public Affairs,Public Relations,CIPR,Training
DTSTAMP:20111003T125029Z
END:VEVENT
END:VCALENDAR