Twitter now plays a key role in the customer engagement process for businesses of all shapes and sizes. But while several companies are excelling at using the hugely popular social media network to connect with customers, increase sales and resolve complaints, many companies have failed to successfully embrace the power of Twitter. Using real and practical examples from the business world,... [read more]

Twitter now plays a key role in the customer engagement process for businesses of all shapes and sizes. But while several companies are excelling at using the hugely popular social media network to connect with customers, increase sales and resolve complaints, many companies have failed to successfully embrace the power of Twitter. Using real and practical examples from the business world, BusinessZone.co.uk editor Dan Martin will demonstrate how entrepreneurs can use the internet phenomenon that is Twitter to improve interaction with customers.