Mobile Relationship Management: Strategies For Weaving Mobile Throughout the Customer Lifecycle If you’re executing your mobile initiatives in a silo that’s disconnected from your overall marketing strategy, then you’re not taking advantage of the true power of mobile marketing. Launching an iPhone app or a mobile web page does not equal a mobile strategy. Instead, successful mobile...
[read more] Mobile Relationship Management: Strategies For Weaving Mobile Throughout the Customer Lifecycle If you’re executing your mobile initiatives in a silo that’s disconnected from your overall marketing strategy, then you’re not taking advantage of the true power of mobile marketing. Launching an iPhone app or a mobile web page does not equal a mobile strategy. Instead, successful mobile marketers need to take a more holistic approach to designing a mobile strategy – one that’s tightly aligned with their brand’s broader marketing objectives and mapped to their customer journey. Using real-world case studies and engaging Q&A discussion, leading brand marketers will share their experiences, best practices and future predictions for how to effectively integrate smart mobile touch points throughout the customer lifecycle to deepen engagement and drive return. Attend this MMA webinar and learn: - How to weave an effective mobile strategy throughout the customer lifecycle - How to build and nurture an engaged mobile database - How to improve the value of traditional media with mobile - Effective ways for fostering a multi-platform user experience using both social and mobile The art and science of "The Mobile Loyalty Curve"
Moderator:
Michael Becker, Managing Director, North America, MMA
Speakers:
Jack Philbin, Co-Founder & President, Vibes Media Tina Prause, Director, Mobile, A&E Television Networks Katy Enrique, Advertising & Promotions Supervisor, Six Flags Great America
Space is limited. Reserve your spot today at the link below:
http://www3.gotomeeting.com/register/569117302
Webinar Sponsored by:
Vibes Media (
www.vibes.com)
