Its 2011: Do You "Like" Your Social Media Budget?

Clearly, marketers and agencies are jumping on the social media bandwagon: according to eMarketer, social media will account for 11 percent of online advertising spending in 2011, a 55 percent increase from 2010.

But that doesn’t mean all $3 billion spent in social this year will qualify as money well spent. While virtually no one... [read more]

Its 2011: Do You "Like" Your Social Media Budget?

Clearly, marketers and agencies are jumping on the social media bandwagon: according to eMarketer, social media will account for 11 percent of online advertising spending in 2011, a 55 percent increase from 2010.

But that doesn’t mean all $3 billion spent in social this year will qualify as money well spent. While virtually no one disputes that platforms such as Facebook and Twitter are where the eyeballs are, in social media, what works – and what doesn’t – is just being discovered. At this year’s OMMA Social-New York, now in its fourth year as the leading social media and marketing conference, you’ll gain the latest insights into how to spend your social budget from the companies that matter in advertising, media and social networking.