Augmented-Reality holds the promise of merging the physical world with information, but the 'killer app' remains elusive.

Today,the rise of the smartphone and tablet - with powerful 3D, 4G, and high-res cameras - combined with significant advances in computer-vision, are finally unleashing the full power of AR.

Technologyleaders such as Intel, Qualcomm, and Nvidia, are targeting AR’s... [read more]

Augmented-Reality holds the promise of merging the physical world with information, but the 'killer app' remains elusive.

Today,the rise of the smartphone and tablet - with powerful 3D, 4G, and high-res cameras - combined with significant advances in computer-vision, are finally unleashing the full power of AR.

Technologyleaders such as Intel, Qualcomm, and Nvidia, are targeting AR’s disruptive potential on mobile advertising, gaming, and education, by heavily investing in next-gen AR platforms.

Witha market size projected to reach $1.5 billion by 2015, leading brands, entrepreneurs and investors are developing AR applications that meld virtual experiences with everyday consumer lives.

Butwill the mass market embrace augmented reality experiences? How will these developments change the game for retailers, advertisers, teachers,and game and mobile applications -- and which monetization models will be most successful?