What Retailers Can Learn from the Intersection of Hyperlocal Advertising and the Auto Sector

Looking to drive sales in-store via mobile marketing? In order to do so and generate higher-than-industry-average results from mobile campaigns, context is key. Contextual relevance means getting the right ad – search, display or messaging – in front of the right user and connecting all the dots so that marketing dollars spent lead to ROI in terms of sales. Automotive brands really understand... [read more]

Looking to drive sales in-store via mobile marketing? In order to do so and generate higher-than-industry-average results from mobile campaigns, context is key. Contextual relevance means getting the right ad – search, display or messaging – in front of the right user and connecting all the dots so that marketing dollars spent lead to ROI in terms of sales. Automotive brands really understand this mantra and are incorporating hy...perlocal advertising, since consumers’ location is most indicative of what they are doing or plan to do. Sponsored by Poynt, this hour-long free webinar will offer expert advice how retailers can learn from the automotive industry’s use of hyperlocal advertising and put it to use as a means of driving sales in-store. Themes: * What it means to launch contextually-relevant mobile campaigns * How brands and retailers can use context to connect directly with consumers. * Jaguar case study * Specific examples on how these campaigns can generate higher-than-industry-average results * Best practice tips for driving in-store sales using hyperlocal ads

Panelists:

Steven Majewski, National Marketing Manager, Jaguar Canada Margaret Glover-Campbell, Vice President of Marketing & PR, Poynt Michael Becker, Managing Director, North America, MMA

Moderator:

Giselle Tsirulnik, Senior Editor, Mobile Marketer & Mobile Commerce Daily

Space is limited. Reserve your spot below:

https://www2.gotomeeting.com/register/785947362

11:00 AM PDT / 2:00 PM EST

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